Instagram Direct bot
Answers in the inbox itself — by your price list, around the clock, without losses.
Direct is both a shop window and a cash desk: people ask about prices, availability, sizes and delivery there. While a human reads those messages, part of them is lost — especially in the evening and at weekends, when activity peaks.
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Карта при регистрации не нужна. Настройку берём на себя — от вас нужен прайс и рабочий номер.
Что делает ассистент
Replies in the inbox
Price, availability, delivery and terms — instantly, without waiting.
Nothing gets lost
Every dialogue is stored, night and weekend messages included.
Works from your price list
Items and prices come from your file, not from imagination.
Moves towards an order
Clarifies parameters and proposes a concrete next step.
Escalates to people
Complex or unusual requests go to a human with the history.
Shared with WhatsApp
The same assistant answers in other channels, so replies match.
How the connection works
The platform grants access to Direct only through partner services — that is its own rule. A middleware sits in the chain, receiving messages and passing them to the assistant.
Preparation takes a day. The account must be Professional and linked to a Facebook Page; the middleware has its own pricing and trial period. The technical part is on us, the owner only confirms access.
What changes in the flow
Queues disappear. A person asking at nine in the evening gets an answer at nine in the evening, not the next morning when the question is already irrelevant.
Direct stops depending on how busy the team is. During peak hours people are working with customers in front of them, and replying in chat becomes the assistant's job.
A picture of demand appears: what is asked most, at what hours, and what people actually look for. That is material for the profile description and for content.
What it will not do
It never messages subscribers first and never sends bulk campaigns — that is the fastest way to lose an account, so we do not configure it.
It does not promise what is not in the knowledge base: discounts beyond the price list, deadlines under load, guarantees you never gave. Restrictions are written explicitly.
Как запускаем
- Account check. Professional type and a linked Facebook Page.
- Integration. Middleware setup and message routing.
- Price list. Items, prices, delivery and payment terms.
- Testing. We write as customers and fix the answers.
- Observation. First days: reading transcripts, extending the knowledge base.
Частые вопросы
Do we have to switch to a professional account?
Yes, that is Instagram's requirement for any Direct integration. The switch is free and takes a couple of minutes in the app settings.
Is a Facebook Page required?
Yes, the account must be linked to one, otherwise access to Direct is not granted. If there is no page, we help create it.
Is the middleware paid?
Yes, separately from us, usually with a trial period. Exact terms depend on the service chosen.
Will it answer comments under posts?
This is about private messages. Comments are a separate task and are discussed separately.
Do messages stay in our inbox?
Yes, the conversation happens in your account as usual. Transcripts are additionally stored in the dashboard.
This is one of the directions in artificial intelligence for business.
Turn the assistant on in Direct
We set up the integration and the knowledge base and run it free for a week — then you decide by your own transcripts.